Picture this: I was sitting in the stylist’s chair at Basil Beauty and Barber Shop on West 38th Street, watching as my stylist painted delicate strokes of color onto my hair. That’s when I truly understood why balayage has become Indianapolis’s most sought-after hair coloring technique. There’s something almost magical about watching a skilled colorist transform dull, one-dimensional hair into a masterpiece of natural-looking, sun-kissed highlights.
At Basil Beauty and Barber Shop, located at 4911 West 38th street, Indianapolis, we’ve perfected the art of balayage. Our expert colorists have spent years mastering this French-inspired technique that’s revolutionized the hair coloring industry. Whether you’re a balayage newbie or a seasoned fan, this guide will walk you through everything you need to know about getting the perfect balayage in Indianapolis.
What is Balayage and Why Is It So Popular?
Let me tell you something – I remember when I first heard the term “balayage” and thought it was just another fancy salon buzzword. Boy, was I wrong! Balayage, which comes from the French word meaning “to sweep,” is a freehand hair painting technique that creates the most natural-looking highlights you’ve ever seen. Unlike traditional foil highlights that can sometimes look stripy (we’ve all been there, right?), balayage gives you that “I just spent a summer in California” glow.

Here’s what makes balayage different from traditional highlights: instead of using foils and working in strict sections, your colorist at Basil Beauty and Barber Shop hand-paints the color directly onto your hair in a sweeping motion. This creates a gorgeous gradual transition from your natural color to lighter pieces, with the brightest points typically falling around your face and ends. The result? Dimension that looks like it was created by nature itself.
I’ve seen countless clients at our salon fall in love with balayage because of its incredible versatility. It works beautifully on all hair colors and types – from the richest brown to the brightest blonde, from pin-straight to gloriously curly. Plus, since the color is applied more heavily at the ends and lighter at the roots, it grows out naturally without that harsh line of demarcation you get with traditional highlights.
One of the biggest perks (and trust me, I speak from both professional and personal experience) is the low maintenance factor. While traditional highlights might have you running back to the salon every 6-8 weeks, balayage can look fantastic for 3-4 months or even longer. This means fewer salon visits and more money in your pocket – though you might find yourself booking anyway just to experience our legendary scalp massages!
The Balayage Process at Basil Beauty and Barber Shop
When you walk into our salon at 4911 West 38th street, you’re not just getting a hair color service – you’re getting an experience crafted by some of Indianapolis’s most skilled colorists. Let me walk you through what happens during a typical balayage appointment, based on countless transformations I’ve witnessed in our chair.
First things first: we start with a thorough consultation. I can’t stress enough how important this step is! Your colorist will assess your current hair color, condition, and texture while discussing your goals and lifestyle. We’ll look at inspiration photos together (pro tip: bring several pictures of what you like AND don’t like), and create a customized plan for your perfect balayage. This is also when we’ll discuss timing and pricing, so there are no surprises.

The actual process begins with sectioning your hair precisely – this is where our expertise really shines. Using our professional-grade lightener and tools, we hand-paint each section, carefully considering how the pieces will fall and frame your face. Sometimes I’ll catch clients watching in amazement as we paint each section – it really is like creating art! We might use special techniques like “teasing” certain sections or applying multiple tones to create that perfect, multi-dimensional effect.
Preparing for Your Balayage Appointment
Let me share a little secret from my years at Basil Beauty and Barber Shop – the key to a stunning balayage actually starts before you even sit in our chair! I’ve seen so many clients at our West 38th Street location who weren’t sure how to prep for their appointment, so let me break it down for you.

First off, come with dirty hair – yes, you heard that right! I always tell my clients to skip washing their hair for 1-2 days before their appointment. Your natural oils actually help protect your scalp during the coloring process. Plus, slightly dirty hair is easier for us to section and work with. Trust me on this one – I learned it the hard way early in my career!
What to wear? Go for something comfortable that buttons or zips up the front. I’ve seen countless cute outfits ruined by trying to pull them over freshly colored hair! And don’t forget to bring some photos of your hair goals. At Basil Beauty and Barber Shop, we love when clients show us exactly what they’re envisioning – it helps us nail that perfect look you’re after.
One more pro tip: schedule your appointment when you’re not rushed. A proper balayage takes time – usually between 2-3 hours depending on your hair length and the look you’re going for. We want you to relax and enjoy the experience in our welcoming salon environment.
Balayage Maintenance and Aftercare
Okay, let’s talk about keeping your balayage looking fresh and fabulous! After creating countless beautiful balayage looks at Basil Beauty and Barber Shop, I’ve developed a foolproof maintenance routine that I share with all my clients.

The first 48 hours are crucial – think of your hair like a fresh manicure that needs time to set. Wait at least two days before washing your hair, and when you do, use lukewarm water (I know, hot showers are amazing, but your color will thank you later!). We carry professional-grade color-safe products at our salon that I strongly recommend using – they’re specifically formulated to keep your balayage looking vibrant.
Here’s something I wish someone had told me years ago: purple shampoo isn’t always the answer! While it’s great for maintaining blonde tones, using it too frequently can make your balayage look dull and ashy. Instead, I recommend alternating between color-safe shampoo and purple shampoo, using the latter just once or twice a week.
Deep conditioning is your new best friend. At Basil Beauty and Barber Shop, we offer professional treatments that can extend the life of your color and keep your hair healthy. I usually recommend a deep conditioning treatment every 2-3 weeks.
Cost and Value of Balayage Services
Let’s talk about investment in your hair – because that’s exactly what balayage is. At Basil Beauty and Barber Shop, our balayage services start at a competitive rate for the Indianapolis area. The exact cost depends on factors like your hair length, thickness, and the complexity of the look you’re going for.

Here’s why I believe balayage is worth every penny: unlike traditional highlights that need touching up every 6-8 weeks, a well-done balayage can look amazing for 3-4 months or even longer. When you break down the cost per month, you’re often spending less than you would on regular highlighting appointments!
Plus, at our salon on West 38th Street, we include a professional consultation, custom color formulation, and expert application in every service. We also offer payment plans and package deals for regular clients – just ask us about our options when you visit.
Common Balayage Questions and Concerns
After countless consultations at Basil Beauty and Barber Shop, I’ve heard just about every balayage question imaginable! Let me address the most common ones I get.

“Will balayage work on my hair type?” Here’s the beautiful thing – balayage can be customized for virtually any hair type or color. Whether you have straight Asian hair, tight curls, or anything in between, we can create a gorgeous, customized look for you. I’ve even developed special techniques for different hair textures over my years of experience.
“How long will it take?” Be prepared to spend 2-3 hours in the salon. I know it sounds long, but good things take time! We never rush the process because we want to ensure your results are perfect. Bring a book, catch up on emails, or just relax and enjoy our comfortable salon environment.
“Will it damage my hair?” When done properly by experienced colorists like our team at Basil Beauty and Barber Shop, balayage is actually gentler than traditional foil highlights because the lightener is painted on the surface of the hair rather than saturating each strand.
Conclusion
After years of creating beautiful balayage looks at Basil Beauty and Barber Shop, I can confidently say that this technique is more than just a trend – it’s a revolutionary approach to hair coloring that delivers stunning, natural-looking results. Whether you’re looking to brighten up your look, try something new, or just enhance your natural beauty, our team at 4911 West 38th Street is ready to create your perfect balayage.

Ready to transform your hair? Give us a call or visit Basil Beauty and Barber Shop to schedule your consultation. Our experienced team is excited to help you achieve the sun-kissed, natural-looking highlights you’ve been dreaming of. Don’t forget to share your balayage journey with us – we love seeing our clients rock their new looks!
Remember, beautiful hair is an investment in yourself, and we’re here to help you make the most of it. Book your appointment today and join the countless satisfied clients who’ve discovered the magic of balayage at Basil Beauty and Barber Shop!